What We Have Done: We have worked with emerging, expanding and established businesses in UK and India to address critical aspects of growth.

 Some representative examples of our work include:

Identifying Opportunities to Improve Trade and Investment between UK & Indian IT Industries for the UK Government – Identifying and pursuing opportunities for UK technology SMEs to engage in commercial partnerships with Indian IT corporates. advising Indian and UK IT firms on entry strategies between the two countries, and researching specific market opportunities for government support.

Improving Sales Effectiveness for a Technology Service Provider – Ongoing coaching and support for the sales team and management of a technology service provider in identifying and targeting a specific market, revamping their approach to lead generation, preparing for first meetings, improving the way they build relationships with prospective customers, and creating winning proposals

Improving IT Usage of one of India’s Leading Healthcare Providers – For a hospital with one of the world’s largest outpatient volumes, reviewing all aspects of its IT function and identifying process improvements, organisation structure changes, and IT team capability enhancement requirements; reviewing best practices of IT usage in other countries and industries facing similar issues, defining pragmatic solutions tailored to the hospital, organising management interaction with another healthcare provider that has set global standards on healthcare process efficiency

Identifying Target Markets for European IT Service Provider – Helped the European division of a tier 1 Indian IT firm plan its route to becoming a $1bn business, outlining ways of reducing the time required by improving its alliance strategy, adopting best practices in strategic planning, key account management and lead generation. Also integrating its marketing and PR activities more tightly into sales and business plans.

Profiling Customers and providing Customer Feedback to a European Bank – The top executives of an Indian entrant into the UK market was keen to understand what customers really thought of the bank as they looked to create a plan to become a top player in the market over the next five years. A workshop was conducted for senior management which included profiling various target customer segment requirements, and feeding back the perceptions these segments held of the bank. The results were used to address its approach to sales, relationship management, branding and PR.

Coaching Various Indian and UK Entrepreneurs - Providing mentoring and coaching to numerous entrepreneurs on various aspects of running and growing their businesses including target market selection and analysis, preparation and support for fund raising, review and assistance in growth planning, capability enhancement and leadership development of management team, developing appropriate market positioning

Advising Investors on Indian and UK technology firms – Guiding various UK and Indian VCs, Private Equity firms and Angels on potential investments in technology SMEs, both in India and UK, including due diligence and full potential planning. For some of them, providing assistance on improving their own internal processes for assessing investments and managing portfolio companies, including using technology more effectively